{"id":11,"date":"2026-08-26T11:40:41","date_gmt":"2026-08-26T11:40:41","guid":{"rendered":"https:\/\/consumemanagement.com\/?page_id=11"},"modified":"2026-09-08T15:02:17","modified_gmt":"2026-09-08T15:02:17","slug":"consumes-services","status":"publish","type":"page","link":"https:\/\/consumemanagement.com\/sv\/consumes-services\/","title":{"rendered":"Consumes tj\u00e4nster"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11\" class=\"elementor elementor-11\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc3e96 e-con-full e-flex e-con e-parent\" data-id=\"7bc3e96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b3967c7 e-con-full e-flex e-con e-child\" data-id=\"b3967c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2023701 elementor-widget elementor-widget-heading\" data-id=\"2023701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Consumes services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae5aa7 elementor-widget elementor-widget-text-editor\" data-id=\"fae5aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some of the ways you can bring in 25 years of experience in the form that actually solves your challenge right now. No template, no ill-fitting package. Focus on your business and an unpretentious partnership that leads to sustainable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b287e e-con-full e-flex e-con e-child\" data-id=\"40b287e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.7,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e6e55b e-flex e-con-boxed e-con e-parent\" data-id=\"7e6e55b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b62ed elementor-widget elementor-widget-global elementor-global-106 elementor-widget-spacer\" data-id=\"b2b62ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776d8ed elementor-widget elementor-widget-heading\" data-id=\"776d8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Growth strategies<\/span><br> \u2028for consumer goods companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4395a24 elementor-widget elementor-widget-text-editor\" data-id=\"4395a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I can support you throughout the entire process \u2013 whether I work with the company itself or its product portfolio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b4412 e-flex e-con-boxed e-con e-parent\" data-id=\"d1b4412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23ac393 e-con-full e-flex e-con e-child\" data-id=\"23ac393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ac0e7 elementor-widget elementor-widget-text-editor\" data-id=\"44ac0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Consume lays the foundation<\/h4><p>\u2013 from insight, vision and current state analysis to goals, roles and responsibilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b66d589 e-con-full e-flex e-con e-child\" data-id=\"b66d589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b9fae elementor-widget elementor-widget-text-editor\" data-id=\"62b9fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Brand strategy<\/h4><p>\u2013 positioning, promise, USP &amp; RTB, communications, KPIs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f70640a e-con-full e-flex e-con e-child\" data-id=\"f70640a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50cadde elementor-widget elementor-widget-text-editor\" data-id=\"50cadde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Portfolio &amp; product strategy<\/h4><p>\u2013 Innovation plan and decision frameworks \/ processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc76ce e-con-full e-flex e-con e-child\" data-id=\"8bc76ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e31d2 elementor-widget elementor-widget-text-editor\" data-id=\"16e31d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Revenue Growth Management (RGM)<\/h4><p>\u2013 optimisation of pricing, campaigns, product assortment, packaging sizes and trade terms per channel (retail, digital, etc.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d5a5d e-con-full e-flex e-con e-child\" data-id=\"f3d5a5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9af6 elementor-widget elementor-widget-text-editor\" data-id=\"03a9af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Strategies within specialist segments<\/h4><p>\u2013 Extensive experience in positioning FMCG and OTC products<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd60485 e-con-full e-flex e-con e-child\" data-id=\"cd60485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6244b76 elementor-widget elementor-widget-text-editor\" data-id=\"6244b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>National &amp; international expansion<\/h4><p>\u2013 market expansion, partnerships \/ licensing, market launch<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-719d891 e-con-full e-flex e-con e-child\" data-id=\"719d891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81c6b24 elementor-widget elementor-widget-text-editor\" data-id=\"81c6b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Leadership &amp; governance \u2028<\/h4><p>\u2013 company culture, board structure, leadership, 3\u20135 year business plan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7d0e08 e-con-full e-flex e-con e-child\" data-id=\"e7d0e08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de6d928 elementor-widget elementor-widget-text-editor\" data-id=\"de6d928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Financing &amp; investment<\/h4><p>\u2013 storytelling, financial planning, pitch decks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa276c e-flex e-con-boxed e-con e-parent\" data-id=\"2aa276c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c549223 animated-slow elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"c549223\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><line x1=\"40\" y1=\"128\" x2=\"216\" y2=\"128\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"8\"><\/line><line x1=\"128\" y1=\"40\" x2=\"128\" y2=\"216\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"8\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eba68a9 e-con-full e-flex e-con e-child\" data-id=\"eba68a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1ddf96 e-con-full e-flex e-con e-child\" data-id=\"e1ddf96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c31ccb elementor-widget elementor-widget-heading\" data-id=\"7c31ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Management support<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbce3ef elementor-widget elementor-widget-text-editor\" data-id=\"dbce3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I provide temporary or ongoing reinforcement when the management team needs more capacity or a sharp sounding board \u2013 from advisory to interim roles during periods of change<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a195c e-con-full e-flex e-con e-child\" data-id=\"31a195c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad275d elementor-widget elementor-widget-heading\" data-id=\"1ad275d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Board assignments<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4effbe3 elementor-widget elementor-widget-text-editor\" data-id=\"4effbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As a certified board director in Sweden (Styrelseakademien, the Swedish Academy of Board Directors) in both unlisted and listed companies, and with experience from boards in Sweden and the United Kingdom, I can assist with expertise and knowledge in strategic advisory, corporate development and risk management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca31bb e-flex e-con-boxed e-con e-parent\" data-id=\"0ca31bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f228f27 elementor-widget elementor-widget-global elementor-global-106 elementor-widget-spacer\" data-id=\"f228f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16dfa9 elementor-widget elementor-widget-heading\" data-id=\"f16dfa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some of my work\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c51e6b7 e-con-full e-flex e-con e-parent\" data-id=\"c51e6b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767fdbc elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"767fdbc\" data-element_type=\"widget\" data-e-type=\"widget\" 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--container-widget-width, 100% );max-width:100%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"506\" class=\"elementor elementor-506 e-loop-item e-loop-item-697 post-697 post type-post status-publish format-standard has-post-thumbnail hentry category-case\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3b152bc e-con-full e-flex e-con e-child\" data-id=\"3b152bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/consumemanagement.com\/sv\/2026\/08\/28\/turning-a-patchwork-of-local-brands-into-one-global-one\/\">\n\t\t<div class=\"elementor-element elementor-element-3b2b79d e-con-full e-flex e-con e-child\" data-id=\"3b2b79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff86da elementor-widget elementor-widget-heading\" data-id=\"9ff86da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Reckitt<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3829ae9 e-con-full e-flex e-con e-child\" data-id=\"3829ae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d21c8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43d21c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning a patchwork of local brands into one global one<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c288 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ff5c288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Finish existed as a different brand in nearly every market it operated in \u2013 including as Electrasol in the US. I led the centralisation of the global innovation pipeline and built RB&#8217;s first global&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-506\">.e-loop-item-695 .elementor-element.elementor-element-3b152bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-695 .elementor-element.elementor-element-3b152bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/reckitt-patchwork.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"506\" class=\"elementor elementor-506 e-loop-item e-loop-item-695 post-695 post type-post status-publish format-standard has-post-thumbnail hentry category-case\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3b152bc e-con-full e-flex e-con e-child\" data-id=\"3b152bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/consumemanagement.com\/sv\/2026\/08\/28\/turning-a-declining-pl-back-into-growth-brand-by-brand\/\">\n\t\t<div class=\"elementor-element elementor-element-3b2b79d e-con-full e-flex e-con e-child\" data-id=\"3b2b79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff86da elementor-widget elementor-widget-heading\" data-id=\"9ff86da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Reckitt<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3829ae9 e-con-full e-flex e-con e-child\" data-id=\"3829ae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d21c8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43d21c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning a declining P&#038;L back into growth, brand by brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c288 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ff5c288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The business was losing share and losing money when I took over marketing for the Czech and Slovak Republics. I turned the P&amp;L around top and bottom line, brought Finish, Airwick and Woolite back&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-506\">.e-loop-item-679 .elementor-element.elementor-element-3b152bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-679 .elementor-element.elementor-element-3b152bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/voke.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"506\" class=\"elementor elementor-506 e-loop-item e-loop-item-679 post-679 post type-post status-publish format-standard has-post-thumbnail hentry category-case\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3b152bc e-con-full e-flex e-con e-child\" data-id=\"3b152bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/consumemanagement.com\/sv\/2026\/08\/28\/earning-trust-for-a-brand-no-one-expected-to-trust\/\">\n\t\t<div class=\"elementor-element elementor-element-3b2b79d e-con-full e-flex e-con e-child\" data-id=\"3b2b79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff86da elementor-widget elementor-widget-heading\" data-id=\"9ff86da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">British American Tobacco<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3829ae9 e-con-full e-flex e-con e-child\" data-id=\"3829ae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d21c8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43d21c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earning trust for a brand no one expected to trust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c288 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ff5c288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A tobacco company launching a health product is nobody&#8217;s first guess for a brand people will trust. I led the commercial and brand strategy for BAT&#8217;s first OTC medicinal range \u2013 from clinical positioning&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-506\">.e-loop-item-452 .elementor-element.elementor-element-3b152bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-452 .elementor-element.elementor-element-3b152bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/velvet.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"506\" class=\"elementor elementor-506 e-loop-item e-loop-item-452 post-452 post type-post status-publish format-standard has-post-thumbnail hentry category-case\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3b152bc e-con-full e-flex e-con e-child\" data-id=\"3b152bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/consumemanagement.com\/sv\/2026\/08\/28\/renaming-something-people-already-love\/\">\n\t\t<div class=\"elementor-element elementor-element-3b2b79d e-con-full e-flex e-con e-child\" data-id=\"3b2b79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff86da elementor-widget elementor-widget-heading\" data-id=\"9ff86da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Essity<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3829ae9 e-con-full e-flex e-con e-child\" data-id=\"3829ae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d21c8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43d21c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Renaming something people already love<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c288 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ff5c288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is a challenge. Renaming a product everyone already knows \u2013 and getting them to follow you. I led the transition from Kleenex to Velvet, spent two days a week on-site at Sainsbury&#8217;s and&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5918038 e-flex e-con-boxed e-con e-parent\" data-id=\"5918038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff6f3b elementor-widget elementor-widget-global elementor-global-106 elementor-widget-spacer\" data-id=\"eff6f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f51be elementor-widget elementor-widget-image\" data-id=\"c1f51be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/Consume-icon-terracotta-and-green.webp\" class=\"attachment-full size-full wp-image-40\" alt=\"\" srcset=\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/Consume-icon-terracotta-and-green.webp 256w, https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/Consume-icon-terracotta-and-green-150x150.webp 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e502b4 elementor-widget elementor-widget-heading\" data-id=\"7e502b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see how it all fits together?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172f66a elementor-widget elementor-widget-text-editor\" data-id=\"172f66a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>All services above are building blocks of the same thing: a clear growth journey, from idea to execution. If you\u2019re interested in how Consume\u2019s method for growth works in practice, get in touch. You\u2019ve probably met consultants who sell models. So have I \u2013 I\u2019ve sat on the other side of the table, and I know what actually gets consumer goods companies moving again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255ddad elementor-widget elementor-widget-button\" data-id=\"255ddad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:charlotta@consumemanagement.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a meeting for more information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c9ea4 elementor-widget elementor-widget-global elementor-global-106 elementor-widget-spacer\" data-id=\"f7c9ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5366666 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5366666\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cc4c9a e-con-full e-flex e-con e-child\" data-id=\"2cc4c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4607c elementor-widget elementor-widget-video\" data-id=\"9f4607c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/consumemanagement.com\/wp-content\/uploads\/2026\/08\/consume-growth-strategy-accelerator.mp4\" autoplay=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a488f65 e-con-full e-flex e-con e-child\" data-id=\"a488f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3a1a6 elementor-widget elementor-widget-heading\" data-id=\"5a3a1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Consume's training programme<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c07e3 elementor-widget elementor-widget-heading\" data-id=\"f7c07e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth Strategies Accelerator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b9631 elementor-widget elementor-widget-text-editor\" data-id=\"59b9631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A structured training programme in six phases, built on decades of experience \u2014 for those who want to build their growth strategy themselves, at their own pace. Full presentation coming soon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d8ec4 elementor-widget elementor-widget-button\" data-id=\"23d8ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:charlotta@consumemanagement.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tell me more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-510cf32 e-flex e-con-boxed e-con e-parent\" data-id=\"510cf32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eefbda2 elementor-widget elementor-widget-global elementor-global-106 elementor-widget-spacer\" data-id=\"eefbda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumes services Some of the ways you can bring in 25 years of experience in the form that actually solves your challenge right now. No template, no ill-fitting package. Focus on your business and an unpretentious partnership that leads to sustainable results. Growth strategies \u2028for consumer goods companies I can support you throughout the entire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":109,"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/pages\/11\/revisions\/1012"}],"wp:attachment":[{"href":"https:\/\/consumemanagement.com\/sv\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}