Consumes services

Some of the ways you can bring in 25 years of experience in the form that actually solves your challenge right now. No template, no ill-fitting package. Focus on your business and an unpretentious partnership that leads to sustainable results.

Growth strategies

for consumer goods companies

I can support you throughout the entire process – whether I work with the company itself or its product portfolio.

Consume lays the foundation

– from insight, vision and current state analysis to goals, roles and responsibilities.

Brand strategy

– positioning, promise, USP & RTB, communications, KPIs.

Portfolio & product strategy

– Innovation plan and decision frameworks / processes.

Revenue Growth Management (RGM)

– optimisation of pricing, campaigns, product assortment, packaging sizes and trade terms per channel (retail, digital, etc.)

Strategies within specialist segments

– Extensive experience in positioning FMCG and OTC products

National & international expansion

– market expansion, partnerships / licensing, market launch

Leadership & governance 


– company culture, board structure, leadership, 3–5 year business plan

Financing & investment

– storytelling, financial planning, pitch decks

Management support

I provide temporary or ongoing reinforcement when the management team needs more capacity or a sharp sounding board – from advisory to interim roles during periods of change

Board assignments

As a certified board director in Sweden (Styrelseakademien, the Swedish Academy of Board Directors) in both unlisted and listed companies, and with experience from boards in Sweden and the United Kingdom, I can assist with expertise and knowledge in strategic advisory, corporate development and risk management.

Some of my work​

Reckitt

Turning a patchwork of local brands into one global one

Finish existed as a different brand in nearly every market it operated in – including as Electrasol in the US. I led the centralisation of the global innovation pipeline and built RB’s first global…

Reckitt

Turning a declining P&L back into growth, brand by brand

The business was losing share and losing money when I took over marketing for the Czech and Slovak Republics. I turned the P&L around top and bottom line, brought Finish, Airwick and Woolite back…

British American Tobacco

Earning trust for a brand no one expected to trust

A tobacco company launching a health product is nobody’s first guess for a brand people will trust. I led the commercial and brand strategy for BAT’s first OTC medicinal range – from clinical positioning…

Essity

Renaming something people already love

It is a challenge. Renaming a product everyone already knows – and getting them to follow you. I led the transition from Kleenex to Velvet, spent two days a week on-site at Sainsbury’s and…

Want to see how it all fits together?

All services above are building blocks of the same thing: a clear growth journey, from idea to execution. If you’re interested in how Consume’s method for growth works in practice, get in touch. You’ve probably met consultants who sell models. So have I – I’ve sat on the other side of the table, and I know what actually gets consumer goods companies moving again.

Consume's training programme

Growth Strategies Accelerator

A structured training programme in six phases, built on decades of experience — for those who want to build their growth strategy themselves, at their own pace. Full presentation coming soon.